HOW CREATIVE ARE YOU?

Business creativity is vital for individuals and organisations seeking to thrive in today’s dynamic and competitive landscape. It involves the ability to generate innovative solutions, think outside the box, and identify opportunities for improvement. Contrary to popular belief, creativity is not limited to a select few; instead, it can be cultivated by adopting the right mindset and utilising practical tools and techniques.

In his influential book “Creativity,” Mihaly Csikszentmihalyi outlines a five-step process forming a compelling creative journey. These steps include preparation, incubation, insight, evaluation, and elaboration. By understanding and applying these steps, individuals can harness and use their creative potential in various aspects of their professional lives.

This article will explore each creative process step and provide practical guidance on boosting your creativity in business. From identifying problems and gathering information to generating ideas, evaluating them, and finally implementing solutions, you will learn how to navigate the creative process and leverage your innovative thinking to drive positive change.