MaxME Catalyst Business Plan
The MaxME Catalyst (MC) Coaching Programme is a company RC: 829070, running as a social enterprise that provides coaching to secondary school students in Nigeria to help them develop the essential skills they need to succeed in school, work, and life. The program is based on the Sam Abayomi Soyombo (SAS) MaxME Catalyst curriculum, which covers four key areas: Universal, Self-Management, Social Intelligence, and Innovation Skills.
The programme is delivered through a combination of year assemblies, faculty assemblies, group coaching, and one-to-one coaching. Each student is assigned a MaxME coach who works with them to develop a personalised skills development plan. The programme is designed to be sustainable, with revenue generated from a combination of student fees, donor funding, and corporate partnerships.
Evidence of Need
There is a clear need for skills development coaching in Nigerian state-owned secondary schools. According to a recent study by the World Bank, only 20% of Nigerian secondary school graduates are employed five years after graduation. It is due to several factors, including a lack of skills and experience.
- A study by the World Economic Forum found that 54% of all jobs will be disrupted by automation by 2022.
- A Nigerian Employers Consultative Association (NECA) study found that 80% of Nigerian graduates need to be more employable.
- A United Nations Educational, Scientific and Cultural Organisation (UNESCO) study found that 70% of Nigerian youth are unemployed.
The MaxME Catalyst Coaching Programme curriculum can address this need by providing students with the skills they need to succeed in school, work, and life. The program is designed to help students develop the following four critical areas of skills: Universal, Self-management, Social intelligence, and Innovation skills.
Specific MaxME Skills Needed by Target School’s Students:
- Universal Skills: We see several other skills as fundamental to success in the future world of work. These core technical skills, including literacy, numeracy, and digital intelligence, are vital for success.
- Self-Management Skills: These skills help people to manage their time, emotions, and stress effectively. Examples include Focusing, Integrity, Adapting, and Initiative.
- Social Intelligence Skills: These skills help people to build and maintain relationships, work effectively in teams, and resolve conflict. Examples include communicating, feeling, collaborating, and leading.
- Innovation Skills: These skills help people think creatively and develop new ideas. Examples include curiosity, creativity, sense-making and critical thinking.
- Career Management Skills (CMS): Career management skills are the skills, knowledge, and abilities individuals need to make informed decisions about their careers, develop and implement career plans, and achieve their career goals. They are essential for success in today’s rapidly changing workplace, where workers must adapt to new technologies, industries, and job roles.
Annual Training Curriculum:
- JSS1: MAGIC Assembly (Motivation, Assertiveness, Goal Achievement, Initiative and Confident communication)
- JSS2: Child Wellbeing
- JSS3: Find Yourself (Learning style to inform pathway)
- SSS1: Opportunities (Future jobs), MaxMe Skills Assessment Coaching and SDP.
- SSS2: Communication (Personal Statements), MaxMe Skills Assessment Coaching, and SDP.
- SSS3: Use Information (Gaps and Tailoring), MaxMe Skills Assessment Coaching, and SDP.
- School Leaver: Starting with MAGIC For Personal Effectiveness
- Year Assembly
- Faculty Assembly
- FOCUS Group Coaching
- One to One Skills Development Coaching
- Assessment with a Skills Development Plan (SDP) report
- Old Students Faculty Mentoring
- Scholarships Application Guidance.
The MC Coaching Programme uses a variety of coaching methods, including:
- The Affiliated Consultants for Education (ACE) are the Principals of both the Junior and Senior Schools who will promote the benefits of MC to other staff and encourage them to volunteer and train as a MaxME Coaching Associate.
- Year Assembly: SAS will give a talk to the entire year group on MAGIC and Wellbeing Coaching.
- Faculty Assembly: Old Student Mentors will lecture on specific faculty-related skills and Jobs of the future.
- MAGIC Group Coaching: The MaxME Catalyst Associates (MCA) will lead a group of students in a coaching session on MAGIC Coaching.
- One-to-One Skills Development Coaching: The MCA will meet with a student individually to assess their Skills Development Plan (SDP), identify the skills to focus on for development, and recommend resources to aid the specified skills development.
- Mentoring by Old Students: The local, national and diaspora old students will provide mentorships through a caseload of students with career aspirations linked to the mentors’ various career disciplines of Science, Arts, Business and Vocational fields.
Assessment and Reporting
The MC Coaching Programme uses various assessment methods to measure student progress. These methods include:
- Online Skills Development Assessment tools: This assessment measures students students skills at the beginning of the program.
- Skills Development Plan Report: This report is generated after an MCA meeting to review skills development assessment, facilitating the students’ identification and agreement to their skills development plan.
- Skills Development Progress Assessment: This assessment measures student progress at the agreed time in their SDP.
- Observation and Peer Review: This is the periodic planned and spontaneous observation by Old Student Mentors or another MCA to give constructive feedback to improve coaching practice.
Similar Skills Development Programs in Nigeria:
- The National Human Resource Development Agency (NHRA) offers a variety of skills development programs, including the National Vocational Qualification (NVQ) program.
- The Industrial Training Fund (ITF) offers a variety of skills development programs, including the National Industrial Skills Development Program (NISDP).
- The Central Bank of Nigeria (CBN) offers a variety of skills development programs, including the Youth Entrepreneurship Development Program (YEDP).
There are several similar skills development programmes in Nigeria. However, the MC Coaching Programme is unique in many ways:
- The MC Coaching Programme is based on a comprehensive curriculum that covers the four core skills of Universal, Self-Management, Social Intelligence, and Innovation.
- A team delivers the MC Coaching Programme of experienced and qualified teachers trained to coach.
- The MC Coaching Programme uses various coaching methods, including assemblies, group coaching, one-to-one coaching, and online resources.
- The MC Coaching Programme is offered at an affordable price.
The budget for the MC Coaching Program will be generated through a combination of sources, including:
- Tuition fees from students
- Funding from donors and the government
- Sales of products and services related to the program
Example of a Sustainable Budget for the MC Coaching Program:
- Tuition fees from students: N100M
- Funding from donors and the government: N50M
- Sales of products and services related to the program: N25M
Total Income: N175M
- Salaries for staff: N100M
- Materials and supplies: N25M
- Marketing and promotion: N10M
- Other expenses: N10M
Total Expenses: N145M
Commission to Affiliates and Associates
- MCA 5%
- MCA Lead 1% with Admin responsibility
- MCA Lead 1% with Development Responsibility
- ACE 3% (2% for ACE & 1% for client services)
- 10% of our income goes to orphanages
The SamSoyombo.com Portal
The SamSoyombo.com portal is a web-based platform that provides students access to the MC Coaching Programme. The portal includes the following features:
- Members registration interface: Students can register for the MC Coaching Programme through the portal.
- ACE interface: Affiliated Consultant for Education (ACE) can manage their Schools and coaches through the portal.
- MCA Lead Interface: MCA Leads are responsible for school management, parents and SAS liaison, training, and MCA team development.
- MCA interface: MaxME Catalyst Associates (MCAs) can manage their students and coaching sessions through the portal.
- Student interface: The portal allows students to access their coaching plan, coaching resources, and assessment results.
- Mentors interface: for Professional old student mentors. They will consist of experienced and knowledgeable professionals willing to share their expertise and guidance with current students. They should be able to provide mentees with insights into their industry, career advice, and support as they navigate their career journey. Playing a valuable role in the lives of mentees, helping them to identify their interests and skills, explore different career options, develop their professional skills and knowledge, and prepare for job interviews. They can also connect mentees with people in their network and offer support and encouragement throughout their career journey.
The MaxME Catalyst Coaching Programme is a social enterprise that provides coaching to secondary school students in Nigeria to help them develop the essential skills they need to succeed in school, work, and life. The program is based on the SamSoyombo.com MaxME Catalyst curriculum, which covers four key areas: Universal, Self-Management, Social Intelligence, and Innovation Skills.
The programme is designed to be sustainable, with revenue generated from a combination of student fees, donor funding, and corporate partnerships. The programme has the potential to significantly impact the lives of young people in Nigeria, helping them develop the skills they need to succeed in school, work, and life.
The MC Coaching Program is a unique and innovative program that will help students in a Nigerian state-owned secondary school to develop the skills they need to succeed in the 21st century. The program is sustainable and can be scaled up to reach more students.
- MC should be evaluated annually to assess its impact and make necessary adjustments.
- MC should be promoted to other schools and organisations in Nigeria.
- MC should be expanded to include additional skills in demand in the Nigerian job market.
The profit from the program can be used to cover the costs of expansion and provide scholarships to students who cannot afford the tuition fee.